The printed T-shirts mania.

The T-shirt evolved from undergarments worn in 19th century to casual clothing later on. The T-shirts became even more popular in the 50s after Marlon Brando and other hollywood stars giving to this garment really cool new fresh look, fashionable outerwear garment worn with the massive biker jacket never left the style scene yet and probably will not. Printed T-shirts were nowhere to see before the Air Corps Gunnery School T-shirt appeared on the cover of Life magazine in the 40s. Somehow with the 60s when fashion, lifestyle self expression gaining new dimension that the  printed T-shirts gained popularity for self-expression as well for advertisements, protests, and souvenirs.

The first form of  Marketing use the T-shirts we saw are made for American consumer products like Coca-Cola and Mickey Mouse. And even early as in the 70s T-shirts has been used during events to make a political or personal statement.

 

 

In the 90s the Marketing become huge more and more companies using  printed T-shirts with their corporate logos or messages as part of their overall advertising campaigns. And the T-shirts with prominent designer name from that period  logos have become popular as well in the late 80s and the 90s especially with teenagers and young people. As among are the Calvin Klein, Ralph Lauren and The Gap.

More on  the representations of rock bands it becoming huge and what can be more fun than purchase T-shirt with you favorite band and wear during the concert. The coolest stylish look is when you actually have a vintage one at home and wear with your sexy skirt which ends just at you knees or below. Ready mentioned by ( Nina Garcia in The One Hundred: A Guide to the Pieces Every Stylish Woman Must Own)

 

But the huge  renewed popularity of T-shirts with slogans and designs is in the 21 century it is usually meant humoristic or ironic. “I do marathons on Netflix “,  “Pretty good at bad decisions” etc. The trend seems to increasing and is not just for the teeners it is seen on everyone of different cultures and society. Some statements also may be found to be offensive, shocking, And now a powerful wordless image can have truly global impact this  questions are rising, could Fashion’s potential to influence politics and culture? The earliest examples are now being seen on the top of the biggest fashion houses.  Spring Summer 2017 collection for Dior Maria Grazia Chiuri produced the “We Should All Be Feminists” white tee. Moreover, Haider Ackermann joined in on the trend with “Be Your Own Hero,” and “Silent Soldier”.

 

Join Michael Kors TOGETHER TO ZERO with  the United Nations World Food Programme (WFP) to bring food and a better future to starving children. The save the planet and save the bees T-Shirts designed by independent artists from all over the world are becoming very popular too we want the planet that we can continue living on.

“Fashion has always been about self-expression We want a message to scream and shout“. I personally believe that if we can bring at least some awareness with our chosen text that is the first step made to hopefully bring some  changes for the better.

 

My absolutely favorite is  the RE/DONE T-shirt with a Retro feel.  The label’s designs negate the need to hunt down a second-hand one in vintage shops.  Slightly cropped style is printed with a cheeky ‘Her Way or the Highway’ motif and washed so it feels like an old favorite. RE/DONE Perfect with high wasted denim  Mothers Jeans

 

The cool T-shirt with the text Be Your own Muse is served me a lot’s of fun moments with some nice styling, goes with everything. Be Your own Muse

 

 

 

All the photos are taken by Dutch phothographer Ruud van Drunen.

Thank you for visiting Gabriela 

P.S some of the cute tshirts are on sale and this week more will be add !